A Practical Guide to Choosing the Perfect Paper for Your Brand
Nowadays, environmental pollution and waste disposal have become impossible issues to ignore. For this very reason, in recent years, more and more large companies are conscious of respecting the environment with a green approach. Environmental awareness has especially engaged consumers. In particular, the latest generations tend to support socially and environmentally responsible companies more. Among the many initiatives implemented is the transition to and the choice of more eco-friendly packaging. Initially considered by many as a passing trend, it is now proving to be a necessity for the sake of the planet. For example, the ban on single-use plastic approved by the European Union (and consequently the use of compostable materials as an alternative) along with other green agreements should prevent the emission of 3.4 million tons of CO2 by 2030. What was once waste is transformed into a resource with green packaging: reusable or recyclable for a second life.
The Benefits of Choosing Eco-Friendly Packaging
As we’ve seen, the demand for eco-friendly packaging by consumers is increasing worldwide. A survey published by Trivium Packaging revealed that:
- 86% of those under 45 are willing to pay more for sustainable packaging
- 74% of people are more interested in purchasing products in recyclable packaging
- 44% of consumers say they avoid buying products in environmentally harmful packaging.
In this context, consumers reward green brands: sustainability becomes part of a company’s DNA and its values, thereby strengthening its public image. Choosing eco-friendly packaging has many other advantages, including:
- Reducing the weight and volume of packaging
- Customizing packaging
- Simplifying the packaging system.
So, what are the eco-friendly materials that do not harm the environment? Compostable bioplastics, cellophane, Mater-Bi, paper, cardboard, and tissue paper!
Tissue Paper: An Elegant Choice that Respects the Environment
Tissue paper, in addition to being an elegant and refined choice, is also 100% eco-friendly. This means that you don’t have to compromise aesthetics to make your brand green! Tissue paper is produced using recycled wood fibers and sometimes even renewable energy sources. Furthermore, being very lightweight, it requires fewer resources for production and transportation than other heavier types of paper. Finally, it is reusable and biodegradable: consumers can use it to protect fragile and precious items such as jewelry or wine bottles.
Our FSC Certification
We at F.lli Magro also want to do our part! To confirm our commitment to a more sustainable future, we have obtained FSC certification (Forest Stewardship Council): the international stamp that guarantees environmentally friendly raw materials. The paper we use for printing comes exclusively from controlled forests where every tree cut is immediately replanted. In this way, we lend a hand to the planet, respond to market demands, and fully satisfy the needs of our customers.