Elegance Unveiled: Luxury Fashion Brands That Choose F.lli Magro’s Tissue Paper

In the world of luxury fashion, every detail matters. From the exquisite fabrics of collections to the sophisticated production techniques, and even the packaging that wraps each creation, every element is essential to ensuring an exclusive customer experience. Custom tissue paper plays a fundamental role in this universe, functioning as a calling card for brands that place extreme care in the packaging of their products.

Today, we explore some fascinating insights into some of the leading luxury fashion brands that have selected the luxury tissue paper offered by F.lli Magro to enhance their packaging.

Louis Vuitton

When was Louis Vuitton founded?

Louis Vuitton was founded in 1854 by Louis Vuitton Malletier in Paris, France.

What makes Louis Vuitton unique?

Louis Vuitton is renowned for its LV monogram, distinctive design, and the high-quality craftsmanship of its products, especially bags and luggage.

How does Louis Vuitton convey luxury through its packaging?

In addition to the quality of materials, Louis Vuitton uses precise details and luxury materials like F.lli Magro’s tissue paper to immediately convey a sense of exclusivity.

Versace

What is Versace’s iconic symbol?

Versace’s iconic symbol is the Medusa, chosen by Gianni Versace as the brand’s emblem for its ability to make people fall in love at first sight.

In what year did Gianni Versace open his first boutique?

Gianni Versace opened his first boutique in 1978 in Milan, Italy.

How does Versace use tissue paper to enhance its collections?

Versace uses custom tissue paper featuring its iconic symbols, such as the Medusa and the Greek key pattern, to create an impression of prestige and instant recognition upon opening the package.

Falconeri

What distinguishes Falconeri in the luxury fashion world?

Falconeri is distinguished by its use of premium materials such as cashmere and its discreet, timeless Italian elegance.

What is Falconeri’s philosophy?

Falconeri’s philosophy revolves around artisanal quality, comfort, and accessible elegance.

What are the characteristics of the tissue paper used by Falconeri for its cashmere garments?

Falconeri selects custom tissue paper that enhances the softness and quality of cashmere, ensuring that the packaging reflects the same sense of comfort and luxury as its garments.

Giorgio Armani

When did Giorgio Armani’s first collection debut?

Giorgio Armani presented his first men’s collection in 1975, followed shortly by the women’s collection.

What does the Emporio Armani line symbolize?

Emporio Armani represents the younger, more modern line, aimed at an urban and dynamic clientele.

How does F.lli Magro’s luxury paper contribute to the unique experience of unboxing an Armani product?

F.lli Magro’s luxury paper wraps Armani products with an elegance that heightens the anticipation and sensory experience of unboxing, a perfect prelude to discovering the clothing or accessory inside.

Tom Ford

What marked Tom Ford’s career before creating his label?

Before launching his brand in 2005, Tom Ford was the creative director of Gucci and Yves Saint Laurent, where he successfully revitalized both brands.

What characterizes Tom Ford’s design?

Tom Ford’s creations are known for their sensual appeal, attention to detail, and a blend of retro style with modernity.

How is tissue paper presented within Tom Ford’s packaging?

Tom Ford uses custom tissue paper featuring his logo and often employs bold colors to create a distinctive contrast that aligns with the provocative and innovative style of his designs.

Valentino

Who is the iconic founder of the Valentino brand?

Valentino Garavani is the founder of the brand, known for his elegant dresses and the signature “Valentino red” color.

In what year did Valentino present his first collection?

Valentino presented his first collection in Rome in 1962, achieving immediate success.

What design elements characterize Valentino’s tissue paper?

Valentino chooses designs enriched with elegant patterns and the use of the V logo, making the tissue paper a complement that embodies the brand’s opulence.

Dolce & Gabbana

When was the Dolce & Gabbana brand founded?

Dolce & Gabbana was founded in 1985 by Domenico Dolce and Stefano Gabbana.

What distinguishes Dolce & Gabbana in the fashion industry?

The brand stands out for its bold Mediterranean style and passion for baroque decor.

How does Dolce & Gabbana use tissue paper to communicate its Italian identity?

Dolce & Gabbana often uses custom tissue paper with images and colors that celebrate the brand’s Italian heritage, from baroque references to Mediterranean motifs, emphasizing the roots and identity of the creatives.

Tissue Paper for Fashion: An Indelible Signature of Illustrious Brands

Luxury fashion brands tell stories of excellence and tradition, and custom tissue paper is an essential part of these narratives. Luxury tissue paper becomes a vehicle of image and style, an indelible signature that further enhances the prestige of these illustrious names.

F.lli Magro offers luxury paper solutions for the fashion industry that reflect the exclusivity of the garments they wrap.

If you would like information on how custom tissue paper can further enhance your fashion brand, contact us: we are ready to transform your company’s packaging into a tangible work of art.

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Discover the secrets behind the prestigious wineries that have chosen F.lli Magro’s tissue paper

Custom tissue paper is not just a detail of packaging but a statement of quality and style that enhances high-end products. In the wine world, packaging reveals a wine’s character even before tasting it. Some of the most famous wineries in the world have chosen to use luxury tissue paper to emphasize the exclusivity of their wines. Today, we take a closer look at these brands and uncover some interesting facts about the wines and wineries that have opted for the refinement of luxury paper offered by F.lli Magro.

Ca’ del Bosco

What is the production philosophy that characterizes Ca’ del Bosco?

The production philosophy of Ca’ del Bosco is oriented towards maximum quality and innovation, while respecting the environment. Every stage, from viticulture to winemaking, follows strict standards to ensure the best expression of the territory.

How does Ca’ del Bosco ensure the quality of its grapes?

Ca’ del Bosco guarantees the quality of its grapes through meticulous selection, precision methodologies in the vineyard, and advanced winemaking techniques, including a system for washing and drying the grape clusters.

Which are Ca’ del Bosco’s most awarded wines?

Ca’ del Bosco’s most awarded wines include the prestigious “Cuvée Annamaria Clementi,” the “Franciacorta Vintage Collection,” and their renowned Franciacorta DOCG.

What makes Ca’ del Bosco’s winemaking method unique?

Ca’ del Bosco’s winemaking method is unique for its grape washing system and sophisticated enological techniques that ensure the integrity and freshness of the grapes.

Customization of Ca’ del Bosco’s Tissue Paper

Ca’ del Bosco customizes its luxury tissue paper with elegance and care, enhancing both the packaging and the brand. The paper created by F.lli Magro reflects the high quality and uniqueness of their wines.

Bellavista

What is the story behind Bellavista’s labels?

Bellavista’s labels tell the story of their love for the land and the legacy of the Moretti family, with a design that highlights elegance and a deep connection with their terroir.

How are Bellavista’s famous Franciacorta wines created?

Bellavista’s Franciacorta wines are the result of a careful blend of grapes from the best clones and vineyards, detailed winemaking, and patient maturation.

Enhancing Bellavista’s Image with Tissue Paper

Bellavista enhances its image by using custom tissue paper to encase the bottles, provided by F.lli Magro, which reflects the winery’s attention to detail and care.

Donnafugata

What is the origin of the name “Donnafugata”?

The name “Donnafugata” is inspired by the novel “The Leopard” by Tomasi di Lampedusa, an elegant metaphor that refers to the stories and traditions of the island of Sicily.

What types of wine does Donnafugata offer?

Donnafugata offers a variety of wines ranging from intense and aromatic reds to fresh and fruity whites, as well as exclusive dessert wines representative of the rich Sicilian terroir.

What is the connection between Donnafugata and art?

Art is an essential component for Donnafugata, as demonstrated by their artist-designed labels and support for the arts, which reflect the winery’s creativity and aesthetic taste. Donnafugata is also known for its commitment to cultural events, including sponsoring artistic initiatives and promoting concerts and exhibitions that connect wine and art.

Choice of Luxury Tissue Paper by Donnafugata

Donnafugata has chosen luxury tissue paper to enhance the prestige of its wines packaged by F.lli Magro, ensuring a sensory experience that begins with the packaging.

Berlucchi

What is the history of Berlucchi and its contribution to Franciacorta?


Berlucchi is a pioneer in the production of Franciacorta, having created the first bottle of this prestigious Italian sparkling wine. The winery was founded by Franco Ziliani and Guido Berlucchi in the 1960s, and it played a key role in the rise of Franciacorta as a world-renowned wine region.

What is the production philosophy that characterizes Berlucchi?


The production philosophy at Berlucchi is centered around quality, innovation, and respect for tradition. Every step, from vineyard management to the final product, is guided by a commitment to excellence.

What are the characteristics of Berlucchi’s Franciacorta wines?


Berlucchi’s Franciacorta wines are known for their elegance, fine bubbles, and complex aromas. They are crafted using the traditional method, with meticulous attention to detail from vineyard management to the aging process.

Berlucchi’s choice of luxury tissue paper


Berlucchi uses custom luxury tissue paper to wrap its Franciacorta bottles, adding an extra touch of sophistication to their already prestigious product. The paper by F.lli Magro underscores the elegance and refinement that Berlucchi wines represent.

Ca’ dei Frati

What is the philosophy behind Ca’ dei Frati’s wine production?


Ca’ dei Frati is dedicated to producing high-quality wines that express the unique terroir of Lugana. The winery blends tradition with modern technology, ensuring that each bottle reflects the character of the region.

What are the most notable wines of Ca’ dei Frati?


Some of Ca’ dei Frati’s most notable wines include “I Frati” Lugana, “Rosa dei Frati” Rosé, and “Amarone Pietro dal Cero,” each of which showcases the winery’s commitment to excellence.

What is Ca’ dei Frati’s philosophy regarding the role of tradition and innovation in winemaking?

Ca’ dei Frati believes in the importance of balancing tradition and innovation. While they respect the traditional methods that have been passed down through generations, they also embrace modern technology to improve the quality of their wines.

Use of luxury tissue paper by Ca’ dei Frati


To enhance the presentation of their wines, Ca’ dei Frati opts for custom luxury tissue paper from F.lli Magro. This detail in packaging emphasizes the winery’s dedication to quality and its attention to every aspect of the product.

Bonollo

What makes Bonollo a leader in grappa production?


Bonollo is known for its innovation in grappa production, combining tradition with cutting-edge technology. The Bonollo family has been perfecting the art of grappa distillation for generations, producing some of Italy’s finest grappas.

What are Bonollo’s signature products?


Bonollo’s signature products include “Grappa OF Amarone Barrique,” which is aged in oak barrels, and “Grappa OF Vintage,” known for its smoothness and rich flavor profile.

How does Bonollo approach the balance between tradition and innovation in grappa production?

Bonollo successfully balances tradition and innovation by incorporating modern technology while preserving the artisanal craftsmanship that defines their grappa production.

Bonollo’s luxury packaging choice


Bonollo chooses F.lli Magro’s luxury tissue paper to wrap their premium grappas, reinforcing the brand’s image of quality and prestige.

Biondi Santi

Why is Biondi Santi considered a historic winery?


Biondi Santi is a historic winery recognized for inventing Brunello di Montalcino. Founded in the 19th century, Biondi Santi is known for producing some of Italy’s most iconic and age-worthy wines.

What distinguishes Biondi Santi’s Brunello di Montalcino?


Biondi Santi’s Brunello di Montalcino is distinguished by its long aging process, traditional production methods, and the unique microclimate of the Montalcino region.

What is the unique characteristic of Biondi Santi’s approach to Brunello di Montalcino?

Biondi Santi’s approach to Brunello di Montalcino is unique due to their adherence to traditional methods, long aging processes, and a strict selection of the best Sangiovese Grosso grapes.

Luxury tissue paper for Biondi Santi


Biondi Santi uses luxury tissue paper from F.lli Magro to wrap its celebrated wines, ensuring that the packaging reflects the history and prestige of the product inside.

Tommasi

What is Tommasi’s contribution to the Valpolicella region?


Tommasi is a leading winery in the Valpolicella region, known for producing exceptional Amarone and Ripasso wines. The Tommasi family has been involved in winemaking for over a century, contributing to the region’s reputation for high-quality wines.

What are Tommasi’s flagship wines?


Tommasi’s flagship wines include “Amarone della Valpolicella Classico” and “Ripasso Valpolicella Classico Superiore,” both of which are recognized for their depth, complexity, and adherence to tradition.

What distinguishes Tommasi’s approach to producing Amarone?

Tommasi’s approach to producing Amarone is distinguished by their use of traditional drying methods (appassimento) and their meticulous attention to every stage of the winemaking process, ensuring the highest quality in each bottle.

Tommasi’s use of luxury tissue paper


To highlight the exclusivity of its wines, Tommasi wraps its bottles in luxury tissue paper provided by F.lli Magro, adding an element of distinction to their premium offerings.

Mazzei

What is the legacy of the Mazzei family in Italian winemaking?


The Mazzei family has been involved in winemaking for over six centuries, with their estate, Castello di Fonterutoli, being one of the most historic in Tuscany. The Mazzei family is celebrated for its contribution to the production of Chianti Classico.

What are the most iconic wines produced by Mazzei?

Mazzei’s iconic wines include “Castello Fonterutoli Chianti Classico Gran Selezione” and “Philip,” a wine dedicated to Philip Mazzei, who was a friend of Thomas Jefferson and an advocate for freedom and wine culture.

Mazzei’s choice of F.lli Magro’s luxury tissue paper


Mazzei’s wines are often wrapped in F.lli Magro’s luxury tissue paper, which enhances the elegance of their already prestigious products and reflects the family’s long-standing tradition of excellence.

Collavini

How does Collavini stand out in the world of sparkling wines?


Collavini is renowned for its pioneering work in the production of sparkling wines using the Charmat method, particularly with their “Collio Ribolla Gialla Brut.”

What are the signature products of Collavini?


Signature products of Collavini include “Collio Ribolla Gialla Brut” and “Pignolo,” both of which demonstrate the winery’s innovative spirit and commitment to quality.

Collavini’s luxury tissue paper


Collavini wraps its sparkling wines in custom luxury tissue paper from F.lli Magro, adding a touch of sophistication that reflects the brand’s attention to detail.

Domenis

What distinguishes Domenis in the grappa industry?


Domenis is distinguished by its commitment to quality and innovation in grappa production. The Domenis family has been producing high-quality grappa for over a century, with a focus on sustainability and traditional methods.

What are Domenis’s most notable products?


Domenis’s notable products include “Storica Nera” and “Storica Riserva,” both of which are celebrated for their smoothness and complexity.

Domenis’s use of luxury tissue paper


Domenis enhances the presentation of its premium grappas with luxury tissue paper from F.lli Magro, ensuring that the packaging matches the quality of the product.

Tenuta Santa Maria Bertani

What is the heritage of Tenuta Santa Maria Bertani?


Tenuta Santa Maria Bertani is a historic estate that has been producing wine for centuries. The Bertani family is known for its dedication to traditional methods and the production of classic Venetian wines.

What are Tenuta Santa Maria Bertani’s flagship wines?


Flagship wines of Tenuta Santa Maria Bertani include “Amarone della Valpolicella” and “Soave Bertani,” both of which are recognized for their elegance and representation of the Venetian terroir.

Luxury tissue paper by F.lli Magro for Tenuta Santa Maria Bertani


To complement their historic and prestigious wines, Tenuta Santa Maria Bertani uses luxury tissue paper from F.lli Magro, adding a layer of refinement to their packaging.

Packaging as a Symbol of Quality

The choice of luxury tissue paper for wine bottles is not merely a packaging decision but a reflection of the winery’s values and the quality of its products. F.lli Magro collaborates with some of the most prestigious wineries and distilleries, providing custom tissue paper that enhances the presentation of their wines and spirits. The attention to detail in packaging is a key element that adds value, making each bottle not just a product but a true symbol of craftsmanship and excellence.

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Is it possible to create paper clothing?

We’ve done it: Here are the results!

At Fratelli Magro, we specialize in the production of customized and exclusive packaging, ideal for wrapping products in the wine, confectionery, food, and fashion industries. However, our expertise goes beyond just that. Ten years ago, we decided to put all our creativity and skill to the test with a bold experiment: creating a dress entirely out of paper. This project wasn’t just about producing wearable clothing but rather about demonstrating how paper could be manipulated and transformed to create something unique.

This year, we wanted to replicate this challenge, using a lighter and more malleable red tissue paper than the paper used in the past, and crafting a total of 6 dresses with the most unique and original patterns.

We wanted to commemorate the success of this project with a photo shoot at Villa Farsetti.

 

 

How are paper dresses made?

For the design of the tissue paper dresses, we drew inspiration from our clients and their professional fields. Each dress, expertly and meticulously shaped, turns into a living canvas that expresses unique emotions and stories.

The dresses were made entirely by hand, which is why it required time and patience: the material is highly delicate and can break or get damaged if not handled correctly.

Currently, 3 dresses have been recycled, while the other 3 are displayed in our showroom.

Want to take a look at the results in person? Come visit us!

 

Schedule an Appointment

We look forward to welcoming you to our showroom in Vigonza!

On our website, we’ve showcased numerous examples of the cards we produce every day using various processes: from flexo printing to waxing, from UV printing to hot stamping.

As you browse through the galleries with our proposals for various sectors, from food to footwear, you can imagine how our luxury paper will wrap and enhance your products.

There’s just one thing you can’t do on our website: touch the F.lli Magro cards.

In the F.lli Magro showroom, you put your senses to the test

Through the screen of a digital device, at least for now, you can’t feel the texture of a sealing paper, the refinement of tissue paper, or the sensation of elegance that only a laminated paper can convey.

For this reason, we’ve decided to create a showroom where:

  • You can touch the quality of our papers
  • You can see the details we can achieve with our printing techniques
  • You can hear the sound that will characterize your customers’ first contact with your products

In our spacious showroom in Vigonza, you’ll find examples of various types of papers on display, from 18g tissue paper to laminated or plastic-coated papers weighing over 100g. You can also see models of customized creations enhanced with special papers.

We await your visit in Vigonza
Piazza Regia – Via Padova, 75
35010 Vigonza
PD Italy

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What is tissue paper?

All You Need to Know About Tissue Paper

From its invention in the 2nd century BC in China to the present day, tissue paper has evolved over time to become essential for many industries.

Thanks to its extreme flexibility and softness, it can be used to protect valuable and fragile items or to create a luxurious effect for packaging and wrapping.

Think about when you unwrap a bottle of wine or open a box of luxury clothing, tissue paper is the first thing you see and touch. But how much do you really know about this type of paper?

For example, did you know that it is the lightest paper on the market? Its grammage, which is the ratio of paper weight to its surface area, ranges between 18 and 50 g/m², while its thickness varies from 10 to 35 g/m². In other words, it is so thin that it is slightly transparent.

Here’s how this level of delicacy is achieved.

Tissue paper is made from the processing of cellulose pulp obtained from wood fiber. While it is still wet, the pulp is rolled onto a specialized machine until it reaches the desired thickness.

The pulp is then dried with the help of steam, and afterward, it is transferred onto large cylinders to be cut to size.

Alternatively, tissue paper can also be made from recycled materials, such as old newspapers or scrap paper.

Main Uses of Tissue Paper

Tissue paper is frequently used to wrap and protect items with unique shapes. Due to its soft and pleasant texture to the touch, it is perfect for adding extra value to luxury items.

For example, it is used in the fashion industry to wrap delicate clothing items. Like a second elegant garment, tissue paper is used to protect and enhance the beauty of clothes inside the box. Alternatively, it can be used in the wine industry to create secure packaging: this ensures that the bottles arrive at their destination in perfect condition, avoiding potential damage.

Advantages of Our Tissue Paper

As we’ve seen, the versatility and softness of tissue paper make it particularly suitable for manipulation and folding to your liking.

The F.lli Magro tissue paper also has the great advantage of being customizable. In our laboratories, we print tissue paper with colors, finishes, and textures according to the customer’s request. This way, the paper becomes an elegant and refined choice for wrapping and enhancing a product with your brand logo.

All our tissue papers are derived from FSC-certified paper mills (Forest Stewardship Council) that certify the origin of wood from controlled forests. Furthermore, it contains no chlorine or acids, making it ideal for protecting particularly delicate objects.

Learn more about our customized tissue paper

Tissue paper for clothing and footwear

Tissue paper for clothing and footwear: why it is important to customise packaging

When you open the packaging used for high fashion clothing, you have anexperience brimming with emotions and expectations. Everything reflects the luxury and exclusivity of the brand and reminds those opening the packaging of the commitment and passion underpinning the creation of each individual product.

In addition, customised packaging helps to increase the brand’s recognisability and prestige. Given this, it is important to consider every single aspect of the packaging design, starting with the tissue paper.

Tissue paper for clothing and footwear: extra protection 

First of all, tissue paper is used in clothing and shoe packaging to keep the high quality of luxury items intact during shipping or transportation. For example, think of the packaging of a luxury brand shirt: the tissue paper is delicately wrapped around the garment in order to avoid creating unsightly creases.

Thanks to this extra level of protection, each product arrives in perfect condition, which is important for maintaining the brand’s reputation for quality and excellence.

An elegant first dress waiting to be discovered 

When shopping online, it can be difficult to tell whether a product will live up to your expectations. But when you open the packaging and touch the high quality of the product with your hand for the first time, then everything changes.

Gently removing the packaging, observing the logos printed on the tissue paper and feeling its texture, slowly revealing the product before your eyes: these are all small moments of unique emotion that add to a brand’s sense of refinement and luxury.

Customised tissue paper 

What makes tissue paper special is its endless possibilities for customisation. At F.lli Magro, we produce tissue paper with unique, elegant elements that embellish the product it surrounds and enhance its shapes.

After careful and detailed consultation, we print tissue paper with logos, textures and customised graphics. Depending on the customer’s needs, we have different types of printing available, such as flexographic printing, which allows you to use up to 8 colours, or the  UV method, which confers a sophisticated image with unusual light effects on the paper, or hot stamping, which gives the tissue paper elegant and refined reflections.

Find out more about our customised tissue paper

Designer packaging for wine bottles

How to create designer packaging for wine bottles

You can’t judge a book by its cover, it’s true. But when it comes to luxury items, such as bottles of wine, packaging also helps to create a high quality image.

A label with an unusual design or custom packaging helps a brand communicate its values more convincingly than stickers or generic boxes would.

According to research by ScienceDirect, the value of a product increases when it is presented with a curated design. For example, wine wrapped in elegant tissue paper will appear to be even more valuable in the eyes of consumers.

Customising your packaging is a winning idea that allows you to differentiate your product from the rest of the competition in the crowded wine market. What are the main elements to consider?

Labels: an element of distinction and style

In addition to communicating the fundamental information at the time of purchase, the label has a purely aesthetic value for most people.

When faced with a cellar with hundreds of bottles on display, people will be more intrigued by a label that is different from all the others. The design of the label must therefore be considered down to the smallest details, by studying the colours, images and ad hoc fonts to ensure maximum visual impact while respecting the image of the brand in question.

Packaging: protection and value

Whether it’s made of cardboard or wood, wine packaging also helps to strengthen the brand’s image and attract the gaze of potential customers within a wine shop’s shelves.

Depending on the type of wine, the packaging can be custom-made and feature logos, images and texts that communicate the history of the brand.

Customised tissue paper for bottles: an added value

Like labels and packaging, the tissue paper used to wrap wines can also be completely customised.

At F.lli Magro we make tissue paper for wine bottles featuring a print of the winemaker’s logo, texture and colours to create precise and highly elegant wrapping.

In addition to customising the product, the tissue paper protects the bottle from possible shocks and exposure to light, thus becoming an indispensable element for wine producers.

Find out more about our customised tissue paper

Find out more about our customised tissue paper

What packaging to choose for your products?

Practical Guide to Choosing the Perfect Paper for Your Brand

Are you looking for the ideal packaging for your brand? With so many options available on the market, it can be challenging to choose the one that best suits your needs.

In this article, we guide you in choosing the best paper to protect and enhance the value of your products!

Tissue Paper

Light, refined, and delicate: tissue paper is the ideal choice for wrapping the most fragile and precious objects. Thanks to its pleasant texture, it adds extra value to luxury items.

Recommended for: fashion brands (clothing and footwear) and wineries.

Glassine Paper

Transparent, glossy, and moisture-resistant: glassine paper is perfect for food use. Thanks to a special paraffin treatment, the paper forms a protective barrier against oils and fats.

Recommended for: confectionery companies and fruit growers.

Pelleaglio Paper

Durable, matte, and elegant: pelleaglio paper is particularly suitable for wrapping food items as it preserves the freshness of the enclosed food.

Recommended for: confectionery companies and ice cream shops.

Polycoated Paper and Polythene Paper

Practical, durable, and secure: polycoated paper and polythene paper are coated with an inner polyethylene film that provides a protective barrier for food and prevents oil leakage.

Recommended for: all food sectors and delicatessens.

Coated Paper or Uncoated Paper

Delicate, smooth, and pleasant to the touch: coated paper is polished on both sides, while uncoated paper is polished on one side. They are perfect for enhancing the value of various types of items.

Recommended for: luxury brands, jewelry stores, perfumeries, toy shops, and gift shops.

Metallic Paper

Waterproof, glossy, and sinuous: metallic paper, with its reflective qualities, enhances the preciousness of the product it wraps.

Recommended for: luxury brands, perfumeries, gift shops, confectioneries, wine shops, and delicatessens.

Paraffin Paper

Oiled, moisture-resistant, and waterproof: paraffin paper is treated on both sides with a layer of paraffin. This process makes it suitable for wrapping fresh foods without altering their flavor.

Recommended for: confectioneries, butchers, delicatessens, and fishmongers.

Kraft Paper

Moisture and tear-resistant, eco-friendly, and flexible: kraft paper is the ideal solution for creating bags and packaging, even for heavy products.

Recommended for: clothing brands, wine shops, gift shops.

Sealing Paper

Monolucid, resistant, and embossed with a millerighe cylinder: sealing paper, thanks to its creases, is one of the sturdiest papers on the market. It is particularly used for making paper bags.

Recommended for: ideal for packaging all types of products.

Straw Paper

Authentic, absorbent, and rough: straw paper is a type of paper made from 100% recycled materials with a distinctive rustic appearance, ideal for creating placemats and artisanal packaging.

Recommended for: agritourism establishments, restaurants, and bookstores.

Plastic Coated Paper

Bright, soft, and resistant: plastic coated paper adds value to all products it wraps thanks to its special glossy or matte film.

Recommended for: perfumeries, high-end boutiques, bookstores, and stationery stores.

Any paper you want, with the customization you want

Now that you have a clearer idea of which type of paper suits your needs, it’s time to make it unique with logos, images, and colors of your brand.

Thanks to the study of various printing techniques, at F.lli Magro, we are experts in creating personalized papers defined in every detail.

Learn more about our personalized tissue paper

Four reasons to choose tissue paper for packaging

As they say, first impressions matter. This is why wrapping products in colorful or personalized packaging can truly make a difference at the moment of purchase. Tissue paper is that added value that provides an advantage over the competition—it’s what makes your product even more special and unique.

Besides conveying a high-quality image, tissue paper has many other advantages. In this article, we’ll present the four main reasons for choosing tissue paper in the packaging of your products.

1. It protects your products

Due to its softness, tissue paper is the ideal solution for packaging particularly fragile items. For example, it can be used to protect jewelry or other precious items from dust and dirt or to create secure packaging for wine bottles or perfumes. Additionally, some tissue papers, like those from F.lli Magro, are made without the use of acids or chlorine, preventing oxidation and scratching of valuable objects.

2. It’s easy to transport and fold

Among the various types of packaging paper, tissue paper is the thinnest and lightest, which means lighter packaging, lower shipping costs and easier transportation. Tissue paper is also an extremely “malleable” paper—it’s easy to fold and can wrap any object, even those with unique shapes.

3. It’s environmentally friendly

Environmental sustainability has become more and more important to consumers. This is why many brands are replacing their plastic packaging with greener materials like tissue paper.

F.lli Magro tissue paper is 100% eco-friendly because:

By using tissue paper, you’re helping to protect the environment while demonstrating your commitment to sustainability.

4. It’s customizable

Tissue paper can be customized in endless ways with logos, colors and tailored images that immediately communicate your company’s identity and values. In addition to increasing brand awareness and recognition, customized packaging provides the image of quality and uniqueness.

Learn more about our personalized tissue paper.

Packaging: A Powerful Marketing Tool

What is the first thing that comes to mind when talking about marketing? You’re probably thinking of an advertising campaign, an ad, or a TV commercial. What if we told you that the most powerful (and cost-effective) marketing tool is packaging?

Packaging is a key element in promoting a product and should not be underestimated; just look at the statistics provided by Dotcom Distribution!

  • 61% of people say they are much more likely to repeat purchase a luxury item if it is packaged beautifully, such as using luxury tissue paper for footwear or clothing.
  • 50% of buyers will recommend the product to friends and family if it arrives in uniquely designed packaging.
  • 40% of consumers will share a product photo on social media if it is wrapped in customized packaging.

Well-designed and branded packaging can make the difference between a product that gets noticed and one that gets ignored. But what are the reasons behind this success?

It’s the First Point of Contact with Customers

Packaging is the first point of contact with customers: it’s the first thing they see and touch. In other words, it creates the first impression and has the power to grab consumers’ attention.

For example, imagine a shelf full of wine bottles: a potential customer will be more attracted to packaging that stands out from the rest. When they pick up the bottle, they’ll feel the softness of the tissue paper and read the label with curiosity. Game over: with just one look, the customer is won over and convinced to make the purchase.

According to Packaging of the World, 70% of consumers base their first impression solely on a product’s packaging!

It Communicates Company Values

In addition to conveying essential information such as ingredients, tips, or useful warnings, packaging also represents an opportunity to communicate a company’s story and vision. Well-crafted packaging with custom colors, logos, and eye-catching designs can increase brand recognition and create a positive brand image.

Moreover, the materials used for packaging can also communicate a brand’s values, such as environmental sustainability. In fact, an increasing number of consumers prefer brands that respect the environment and opt for eco-friendly packaging like tissue paper over plastic.

It Builds Trust

Printed words, quality materials, and personalization. All these elements help consumers:

  • Make an informed decision
  • Gain a better understanding of the product
  • Emotionally connect with the brand.

All of this contributes to building a trust relationship that leads to a higher likelihood of consumers purchasing the product and returning for future purchases.

The same goes for the post-purchase experience. Unboxing a product for the first time is the moment of truth: well-designed and branded packaging enhances the customer experience and elevates the brand’s value!

Discover how we customize packaging!