Is it possible to create paper clothing?

We’ve done it: Here are the results!

At Fratelli Magro, we specialize in the production of customized and exclusive packaging, ideal for wrapping products in the wine, confectionery, food, and fashion industries. However, our expertise goes beyond just that. Ten years ago, we decided to put all our creativity and skill to the test with a bold experiment: creating a dress entirely out of paper. This project wasn’t just about producing wearable clothing but rather about demonstrating how paper could be manipulated and transformed to create something unique.

This year, we wanted to replicate this challenge, using a lighter and more malleable red tissue paper than the paper used in the past, and crafting a total of 6 dresses with the most unique and original patterns.

We wanted to commemorate the success of this project with a photo shoot at Villa Farsetti.

 

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Vestito donna in carta velina
F.lli Magro vestiti in carta velina
Vestito di carta velina girasoli
Vestito carta velina dorato
Vestito in carta velina a fiori

 

How are paper dresses made?

For the design of the tissue paper dresses, we drew inspiration from our clients and their professional fields. Each dress, expertly and meticulously shaped, turns into a living canvas that expresses unique emotions and stories.

The dresses were made entirely by hand, which is why it required time and patience: the material is highly delicate and can break or get damaged if not handled correctly.

Currently, 3 dresses have been recycled, while the other 3 are displayed in our showroom.

Want to take a look at the results in person? Come visit us!

 

Schedule an Appointment

We look forward to welcoming you to our showroom in Vigonza!

On our website, we’ve showcased numerous examples of the cards we produce every day using various processes: from flexo printing to waxing, from UV printing to hot stamping.

As you browse through the galleries with our proposals for various sectors, from food to footwear, you can imagine how our luxury paper will wrap and enhance your products.

There’s just one thing you can’t do on our website: touch the F.lli Magro cards.

In the F.lli Magro showroom, you put your senses to the test

Through the screen of a digital device, at least for now, you can’t feel the texture of a sealing paper, the refinement of tissue paper, or the sensation of elegance that only a laminated paper can convey.

For this reason, we’ve decided to create a showroom where:

  • You can touch the quality of our papers
  • You can see the details we can achieve with our printing techniques
  • You can hear the sound that will characterize your customers’ first contact with your products

In our spacious showroom in Vigonza, you’ll find examples of various types of papers on display, from 18g tissue paper to laminated or plastic-coated papers weighing over 100g. You can also see models of customized creations enhanced with special papers.

We await your visit in Vigonza
Piazza Regia – Via Padova, 75
35010 Vigonza
PD Italy

Schedule an appointment

What is tissue paper?

All You Need to Know About Tissue Paper

From its invention in the 2nd century BC in China to the present day, tissue paper has evolved over time to become essential for many industries.

Thanks to its extreme flexibility and softness, it can be used to protect valuable and fragile items or to create a luxurious effect for packaging and wrapping.

Think about when you unwrap a bottle of wine or open a box of luxury clothing, tissue paper is the first thing you see and touch. But how much do you really know about this type of paper?

For example, did you know that it is the lightest paper on the market? Its grammage, which is the ratio of paper weight to its surface area, ranges between 18 and 50 g/m², while its thickness varies from 10 to 35 g/m². In other words, it is so thin that it is slightly transparent.

Here’s how this level of delicacy is achieved.

Tissue paper is made from the processing of cellulose pulp obtained from wood fiber. While it is still wet, the pulp is rolled onto a specialized machine until it reaches the desired thickness.

The pulp is then dried with the help of steam, and afterward, it is transferred onto large cylinders to be cut to size.

Alternatively, tissue paper can also be made from recycled materials, such as old newspapers or scrap paper.

Main Uses of Tissue Paper

Tissue paper is frequently used to wrap and protect items with unique shapes. Due to its soft and pleasant texture to the touch, it is perfect for adding extra value to luxury items.

For example, it is used in the fashion industry to wrap delicate clothing items. Like a second elegant garment, tissue paper is used to protect and enhance the beauty of clothes inside the box. Alternatively, it can be used in the wine industry to create secure packaging: this ensures that the bottles arrive at their destination in perfect condition, avoiding potential damage.

Advantages of Our Tissue Paper

As we’ve seen, the versatility and softness of tissue paper make it particularly suitable for manipulation and folding to your liking.

The F.lli Magro tissue paper also has the great advantage of being customizable. In our laboratories, we print tissue paper with colors, finishes, and textures according to the customer’s request. This way, the paper becomes an elegant and refined choice for wrapping and enhancing a product with your brand logo.

All our tissue papers are derived from FSC-certified paper mills (Forest Stewardship Council) that certify the origin of wood from controlled forests. Furthermore, it contains no chlorine or acids, making it ideal for protecting particularly delicate objects.

Learn more about our customized tissue paper

Tissue paper for clothing and footwear

Tissue paper for clothing and footwear: why it is important to customise packaging

When you open the packaging used for high fashion clothing, you have anexperience brimming with emotions and expectations. Everything reflects the luxury and exclusivity of the brand and reminds those opening the packaging of the commitment and passion underpinning the creation of each individual product.

In addition, customised packaging helps to increase the brand’s recognisability and prestige. Given this, it is important to consider every single aspect of the packaging design, starting with the tissue paper.

Tissue paper for clothing and footwear: extra protection 

First of all, tissue paper is used in clothing and shoe packaging to keep the high quality of luxury items intact during shipping or transportation. For example, think of the packaging of a luxury brand shirt: the tissue paper is delicately wrapped around the garment in order to avoid creating unsightly creases.

Thanks to this extra level of protection, each product arrives in perfect condition, which is important for maintaining the brand’s reputation for quality and excellence.

An elegant first dress waiting to be discovered 

When shopping online, it can be difficult to tell whether a product will live up to your expectations. But when you open the packaging and touch the high quality of the product with your hand for the first time, then everything changes.

Gently removing the packaging, observing the logos printed on the tissue paper and feeling its texture, slowly revealing the product before your eyes: these are all small moments of unique emotion that add to a brand’s sense of refinement and luxury.

Customised tissue paper 

What makes tissue paper special is its endless possibilities for customisation. At F.lli Magro, we produce tissue paper with unique, elegant elements that embellish the product it surrounds and enhance its shapes.

After careful and detailed consultation, we print tissue paper with logos, textures and customised graphics. Depending on the customer’s needs, we have different types of printing available, such as flexographic printing, which allows you to use up to 8 colours, or the  UV method, which confers a sophisticated image with unusual light effects on the paper, or hot stamping, which gives the tissue paper elegant and refined reflections.

Find out more about our customised tissue paper

Designer packaging for wine bottles

How to create designer packaging for wine bottles

You can’t judge a book by its cover, it’s true. But when it comes to luxury items, such as bottles of wine, packaging also helps to create a high quality image.

A label with an unusual design or custom packaging helps a brand communicate its values more convincingly than stickers or generic boxes would.

According to research by ScienceDirect, the value of a product increases when it is presented with a curated design. For example, wine wrapped in elegant tissue paper will appear to be even more valuable in the eyes of consumers.

Customising your packaging is a winning idea that allows you to differentiate your product from the rest of the competition in the crowded wine market. What are the main elements to consider?

Labels: an element of distinction and style

In addition to communicating the fundamental information at the time of purchase, the label has a purely aesthetic value for most people.

When faced with a cellar with hundreds of bottles on display, people will be more intrigued by a label that is different from all the others. The design of the label must therefore be considered down to the smallest details, by studying the colours, images and ad hoc fonts to ensure maximum visual impact while respecting the image of the brand in question.

Packaging: protection and value

Whether it’s made of cardboard or wood, wine packaging also helps to strengthen the brand’s image and attract the gaze of potential customers within a wine shop’s shelves.

Depending on the type of wine, the packaging can be custom-made and feature logos, images and texts that communicate the history of the brand.

Customised tissue paper for bottles: an added value

Like labels and packaging, the tissue paper used to wrap wines can also be completely customised.

At F.lli Magro we make tissue paper for wine bottles featuring a print of the winemaker’s logo, texture and colours to create precise and highly elegant wrapping.

In addition to customising the product, the tissue paper protects the bottle from possible shocks and exposure to light, thus becoming an indispensable element for wine producers.

Find out more about our customised tissue paper

Find out more about our customised tissue paper

What packaging to choose for your products?

Practical Guide to Choosing the Perfect Paper for Your Brand

Are you looking for the ideal packaging for your brand? With so many options available on the market, it can be challenging to choose the one that best suits your needs.

In this article, we guide you in choosing the best paper to protect and enhance the value of your products!

Tissue Paper

Light, refined, and delicate: tissue paper is the ideal choice for wrapping the most fragile and precious objects. Thanks to its pleasant texture, it adds extra value to luxury items.

Recommended for: fashion brands (clothing and footwear) and wineries.

Glassine Paper

Transparent, glossy, and moisture-resistant: glassine paper is perfect for food use. Thanks to a special paraffin treatment, the paper forms a protective barrier against oils and fats.

Recommended for: confectionery companies and fruit growers.

Pelleaglio Paper

Durable, matte, and elegant: pelleaglio paper is particularly suitable for wrapping food items as it preserves the freshness of the enclosed food.

Recommended for: confectionery companies and ice cream shops.

Polycoated Paper and Polythene Paper

Practical, durable, and secure: polycoated paper and polythene paper are coated with an inner polyethylene film that provides a protective barrier for food and prevents oil leakage.

Recommended for: all food sectors and delicatessens.

Coated Paper or Uncoated Paper

Delicate, smooth, and pleasant to the touch: coated paper is polished on both sides, while uncoated paper is polished on one side. They are perfect for enhancing the value of various types of items.

Recommended for: luxury brands, jewelry stores, perfumeries, toy shops, and gift shops.

Metallic Paper

Waterproof, glossy, and sinuous: metallic paper, with its reflective qualities, enhances the preciousness of the product it wraps.

Recommended for: luxury brands, perfumeries, gift shops, confectioneries, wine shops, and delicatessens.

Paraffin Paper

Oiled, moisture-resistant, and waterproof: paraffin paper is treated on both sides with a layer of paraffin. This process makes it suitable for wrapping fresh foods without altering their flavor.

Recommended for: confectioneries, butchers, delicatessens, and fishmongers.

Kraft Paper

Moisture and tear-resistant, eco-friendly, and flexible: kraft paper is the ideal solution for creating bags and packaging, even for heavy products.

Recommended for: clothing brands, wine shops, gift shops.

Sealing Paper

Monolucid, resistant, and embossed with a millerighe cylinder: sealing paper, thanks to its creases, is one of the sturdiest papers on the market. It is particularly used for making paper bags.

Recommended for: ideal for packaging all types of products.

Straw Paper

Authentic, absorbent, and rough: straw paper is a type of paper made from 100% recycled materials with a distinctive rustic appearance, ideal for creating placemats and artisanal packaging.

Recommended for: agritourism establishments, restaurants, and bookstores.

Plastic Coated Paper

Bright, soft, and resistant: plastic coated paper adds value to all products it wraps thanks to its special glossy or matte film.

Recommended for: perfumeries, high-end boutiques, bookstores, and stationery stores.

Any paper you want, with the customization you want

Now that you have a clearer idea of which type of paper suits your needs, it’s time to make it unique with logos, images, and colors of your brand.

Thanks to the study of various printing techniques, at F.lli Magro, we are experts in creating personalized papers defined in every detail.

Learn more about our personalized tissue paper

Four reasons to choose tissue paper for packaging

As they say, first impressions matter. This is why wrapping products in colorful or personalized packaging can truly make a difference at the moment of purchase. Tissue paper is that added value that provides an advantage over the competition—it’s what makes your product even more special and unique.

Besides conveying a high-quality image, tissue paper has many other advantages. In this article, we’ll present the four main reasons for choosing tissue paper in the packaging of your products.

1. It protects your products

Due to its softness, tissue paper is the ideal solution for packaging particularly fragile items. For example, it can be used to protect jewelry or other precious items from dust and dirt or to create secure packaging for wine bottles or perfumes. Additionally, some tissue papers, like those from F.lli Magro, are made without the use of acids or chlorine, preventing oxidation and scratching of valuable objects.

2. It’s easy to transport and fold

Among the various types of packaging paper, tissue paper is the thinnest and lightest, which means lighter packaging, lower shipping costs and easier transportation. Tissue paper is also an extremely “malleable” paper—it’s easy to fold and can wrap any object, even those with unique shapes.

3. It’s environmentally friendly

Environmental sustainability has become more and more important to consumers. This is why many brands are replacing their plastic packaging with greener materials like tissue paper.

F.lli Magro tissue paper is 100% eco-friendly because:

By using tissue paper, you’re helping to protect the environment while demonstrating your commitment to sustainability.

4. It’s customizable

Tissue paper can be customized in endless ways with logos, colors and tailored images that immediately communicate your company’s identity and values. In addition to increasing brand awareness and recognition, customized packaging provides the image of quality and uniqueness.

Learn more about our personalized tissue paper.

Packaging: A Powerful Marketing Tool

What is the first thing that comes to mind when talking about marketing? You’re probably thinking of an advertising campaign, an ad, or a TV commercial. What if we told you that the most powerful (and cost-effective) marketing tool is packaging?

Packaging is a key element in promoting a product and should not be underestimated; just look at the statistics provided by Dotcom Distribution!

  • 61% of people say they are much more likely to repeat purchase a luxury item if it is packaged beautifully, such as using luxury tissue paper for footwear or clothing.
  • 50% of buyers will recommend the product to friends and family if it arrives in uniquely designed packaging.
  • 40% of consumers will share a product photo on social media if it is wrapped in customized packaging.

Well-designed and branded packaging can make the difference between a product that gets noticed and one that gets ignored. But what are the reasons behind this success?

It’s the First Point of Contact with Customers

Packaging is the first point of contact with customers: it’s the first thing they see and touch. In other words, it creates the first impression and has the power to grab consumers’ attention.

For example, imagine a shelf full of wine bottles: a potential customer will be more attracted to packaging that stands out from the rest. When they pick up the bottle, they’ll feel the softness of the tissue paper and read the label with curiosity. Game over: with just one look, the customer is won over and convinced to make the purchase.

According to Packaging of the World, 70% of consumers base their first impression solely on a product’s packaging!

It Communicates Company Values

In addition to conveying essential information such as ingredients, tips, or useful warnings, packaging also represents an opportunity to communicate a company’s story and vision. Well-crafted packaging with custom colors, logos, and eye-catching designs can increase brand recognition and create a positive brand image.

Moreover, the materials used for packaging can also communicate a brand’s values, such as environmental sustainability. In fact, an increasing number of consumers prefer brands that respect the environment and opt for eco-friendly packaging like tissue paper over plastic.

It Builds Trust

Printed words, quality materials, and personalization. All these elements help consumers:

  • Make an informed decision
  • Gain a better understanding of the product
  • Emotionally connect with the brand.

All of this contributes to building a trust relationship that leads to a higher likelihood of consumers purchasing the product and returning for future purchases.

The same goes for the post-purchase experience. Unboxing a product for the first time is the moment of truth: well-designed and branded packaging enhances the customer experience and elevates the brand’s value!

Discover how we customize packaging! 

Why choose eco-friendly packaging?

A Practical Guide to Choosing the Perfect Paper for Your Brand

Nowadays, environmental pollution and waste disposal have become impossible issues to ignore. For this very reason, in recent years, more and more large companies are conscious of respecting the environment with a green approach. Environmental awareness has especially engaged consumers. In particular, the latest generations tend to support socially and environmentally responsible companies more. Among the many initiatives implemented is the transition to and the choice of more eco-friendly packaging. Initially considered by many as a passing trend, it is now proving to be a necessity for the sake of the planet. For example, the ban on single-use plastic approved by the European Union (and consequently the use of compostable materials as an alternative) along with other green agreements should prevent the emission of 3.4 million tons of CO2 by 2030. What was once waste is transformed into a resource with green packaging: reusable or recyclable for a second life.

The Benefits of Choosing Eco-Friendly Packaging

As we’ve seen, the demand for eco-friendly packaging by consumers is increasing worldwide. A survey published by Trivium Packaging revealed that:

  • 86% of those under 45 are willing to pay more for sustainable packaging
  • 74% of people are more interested in purchasing products in recyclable packaging
  • 44% of consumers say they avoid buying products in environmentally harmful packaging.

In this context, consumers reward green brands: sustainability becomes part of a company’s DNA and its values, thereby strengthening its public image. Choosing eco-friendly packaging has many other advantages, including:

  • Reducing the weight and volume of packaging
  • Customizing packaging
  • Simplifying the packaging system.

So, what are the eco-friendly materials that do not harm the environment? Compostable bioplastics, cellophane, Mater-Bi, paper, cardboard, and tissue paper!

Tissue Paper: An Elegant Choice that Respects the Environment

Tissue paper, in addition to being an elegant and refined choice, is also 100% eco-friendly. This means that you don’t have to compromise aesthetics to make your brand green! Tissue paper is produced using recycled wood fibers and sometimes even renewable energy sources. Furthermore, being very lightweight, it requires fewer resources for production and transportation than other heavier types of paper. Finally, it is reusable and biodegradable: consumers can use it to protect fragile and precious items such as jewelry or wine bottles.

Our FSC Certification

We at F.lli Magro also want to do our part! To confirm our commitment to a more sustainable future, we have obtained FSC certification (Forest Stewardship Council): the international stamp that guarantees environmentally friendly raw materials. The paper we use for printing comes exclusively from controlled forests where every tree cut is immediately replanted. In this way, we lend a hand to the planet, respond to market demands, and fully satisfy the needs of our customers.

Discover our prints and processes!